Exhibits / 2010s / № 029

garakē

noun · from ガラパゴス携帯 (“Galapagos phone”)

Japan’s flip phones were only given their name — “Galapagos phone” — after the smartphone arrived to replace them. Some things get named at their funeral.

Provenance — where it came from

Through the 2000s, Japanese mobile phones evolved in isolation, like the finches of the Galapagos Islands. They developed marvels the rest of the world did not have: flip screens, emoji, mobile wallets, TV tuners, waterproofing. Inside Japan, they were simply called (keitai), “the mobile.” They needed no other name — there was nothing else.

Then the smartphone landed, around the end of the 2000s, and the ecosystem changed climate. Commentators had already been calling Japan’s uniquely-evolved industries “Galapagos syndrome”: wonderfully adapted, and exactly for that reason, unable to survive outside. The old phones inherited the diagnosis. — “Galapagos phone” — shortened, in the Japanese way, to (garakē).

Linguists call this a retronym: a new name for an old thing, made necessary by its successor. “Acoustic guitar” only exists because the electric one arrived. The poignant detail is in the timing — the garakē received its name on the way out, like a species classified at the moment of extinction.

Field notes — how it’s used

mada garakē tsukatteru no?

“You’re still using a garakē?” — the word arrived together with the judgment.