Exhibits / 1990s / № 020

risutora

noun, verb · from English “restructuring”

English said “restructuring.” Japanese heard “you’re fired.” A euphemism that lost its disguise within a few years.

Provenance — where it came from

In English, “restructuring” is a broad, bloodless business word: reorganizing a company, selling a division, changing strategy. Firing people is only one possible ingredient.

Japan borrowed the word just as the bubble economy collapsed at the start of the 1990s. Companies that had promised lifetime employment suddenly needed to cut staff — and needed a soft word for it. was perfect: foreign, technical, vague. Shortened to (risutora), it let executives announce layoffs without saying the word “layoffs.”

The disguise did not last. When the only restructuring workers ever saw was the kind where people vanished, the soft word absorbed the hard meaning. Within a few years risutora meant exactly one thing, and it even became a verb with a passive form: , “I got restructured” — that is, fired. A word imported to soften the blow now delivers it directly. Euphemisms have a shelf life.

Field notes — how it’s used

buchō ga risutora sareta rashii

“I hear the department chief got restructured.” No one wonders what kind of restructuring.