2000s
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№ 051 萌え
moe A word for plants putting out new shoots, taken up to name a feeling toward drawn characters. Where it came from is still argued: a typing error, or a girl named Moe. 2000s
№ 049 炎上
enjō The word for a building going up in flames, given to a post that has drawn a crowd of critics. Everything that follows — fuel, spread, extinguishing — stays inside the same fire. 2000s
№ 028 黒歴史
kuro-rekishi “Dark history”: a word from a giant-robot anime that now appears in newspapers. Most people who use it have no idea. 2000s
№ 027 死亡フラグ
shibō furagu “Death flag”: a programming term for the moment a character seals their own fate — like showing a photo of their sweetheart in a war movie. 2000s
№ 026 中二病
chūnibyō “Eighth-grader syndrome”: the imaginary illness of pretending you have hidden powers and a dark past. Symptoms peak at fourteen. 2000s
№ 025 リア充
riajū A word for people whose offline life is going well — coined, of course, by people online. 2000s
№ 024 草食系男子
sōshoku-kei danshi “Herbivore men” — a zoological label for men with no appetite for the chase. Foreign newspapers loved it. 2000s
№ 023 婚活
konkatsu “Marriage hunting” — a word that admitted, out loud, that marriage no longer just happens. 2000s
№ 022 ツンデレ
tsundere Cold on the outside, melting on the inside. A fan-made word for a character type — now teaching Japanese to the world. 2000s
№ 021 イケメン
ikemen The standard word for a handsome man — with two origin stories fused into its last syllable, and nobody needs to choose. 2000s
№ 009 ググる
guguru Google, conjugated as a Japanese verb. The language has been doing this to foreign words for a century. 2000s
№ 008 写メ
sha-me A word for phone photos, born in the country that put cameras in phones before almost anyone else. 2000s
№ 002 KY
kē-wai Two roman letters. But they do not stand for English words. They stand for “cannot read the air.” 2000s