Exhibits / 2000s / № 008

sha-me

noun, verb · from 写メール (Sha-Mail)

A word for phone photos, born in the country that put cameras in phones before almost anyone else.

Provenance — where it came from

In late 2000, the Japanese carrier J-Phone released one of the world’s first camera phones. The service for sending its photos by mail was named (Sha-Mail) — from (“photograph”), plus “mail.”

Japan is quick with scissors. was cut down to (sha-me), and the noun promptly grew into a verb: (sha-meru), “to take and send a phone photo.” For several years, Japanese pockets carried cameras while most of the world’s pockets did not, and this small word was the name for a daily act that did not yet exist elsewhere.

The company changed hands and names — J-Phone became Vodafone, then SoftBank. The word outlived all of it. People went on saying sha-me for years after the mail part disappeared, photographing not mail but lunch. A brand name from 2000, worn smooth by twenty years of mouths.

Field notes — how it’s used

inu no sha-me miru?

“Want to see phone photos of my dog?”